AdTech and digital marketing leader, New Delhi
I'm Rakshit Narula. I help brands plan, launch and scale their marketing across social, search, programmatic, CTV and affiliate channels, with measurement built in from day one. My work spans 400+ brands across the APAC and MENA regions.
Brands worked with
Years in digital marketing
Ad platforms
Regions: APAC and MENA
Whether a brand is preparing to launch or scaling an established business, I support with strategy, setup and ongoing optimisation.
Channel selection, budgets and measurement set up before the first campaign goes live.
Pre-launch and new market entry
Full-funnel account structure, creative testing and budget allocation that holds up as spend grows.
Meta, Snapchat, TikTok, Reddit, ShareChat
Search campaigns and product feeds that put the full catalogue in front of high-intent buyers.
Google Ads, Merchant Center, catalogue ads
Pixel and event setup, server-side signals, app attribution and GA4, so every conversion is counted.
Pixels, Conversions API, MMPs, GA4
Upper-funnel planning across open web and connected TV, measured against business outcomes.
DV360, Criteo, CTV
Publisher strategy across coupon, cashback, loyalty, content and email partners.
CJ Affiliate, publisher development
Regional planning that accounts for local audiences, platform policies and peak sale seasons.
India, GCC markets and beyond
Automated reports, decks and research workflows that free teams to focus on decisions.
AI workflows, SQL, dashboards
From the first impression to the repeat purchase, each stage gets the right channel, message and metric.
AwarenessProgrammatic, CTV and social reach campaigns
ConsiderationVideo, creative testing and audience building
PerformanceSearch, catalogue ads and conversion tracking
LoyaltyRemarketing, affiliates and retention
Hands-on experience across the social, search, programmatic and affiliate platforms that matter in APAC and MENA.
A clear, structured process with transparent reporting at every step.
Review the business, audience, current accounts, tracking and creative to find what's working and what's missing.
Define the channel mix, KPIs, budgets and a testing roadmap tied to business goals.
Go live with tracking verified first, then optimise campaigns every week.
Monthly and quarterly reviews that show what changed, why, and where the next gains are.
I've built my career on the platform and AdTech side of digital advertising, so I understand how ad systems work and what brands need from them.
I started out in 2017 freelancing for startups and local businesses in Delhi, then worked with advertisers at TikTok and ShareChat while their ad businesses were being built. Today I lead ad operations and digital media across the APAC and MENA regions, managing a team and senior client relationships across social, programmatic and CTV.
Alongside my role, I work with a select group of brands, founders and agencies on marketing strategy and growth.
Manager, Ad Operations. Leads a team of up to 8 across APAC and MENA. Also led client development for the Tyroo and Commission Junction affiliate venture in 2024.
Joined during the early ad monetisation phase: advertiser launch, onboarding and campaign operations.
Ad sales and support for Middle East accounts, with 95% average account retention.
Paid media and social growth for startups, a fintech lender and home services businesses.
Notes on performance marketing, AdTech and running campaigns across APAC and MENA. New articles are on the way.
Why clean event data matters more than any campaign setting.
Coming soonAudiences, seasonality and platform choices across the GCC.
Coming soonPractical workflows for faster decks, reports and research.
Coming soonBook a free 30-minute call to discuss your brand, your goals and where digital marketing can help. I usually reply within one working day.
Book a free 30-min call
Rakshit Narula